Last updated: July 4, 2026
This Privacy Policy explains how equitrend.in (“we”, “us”, “our”, the “Website”), operated by Softist Services Private Limited (GST Registration Number 06ABFCS9478R1Z6), collects, uses, and protects information when you visit our Website. By using equitrend.in you agree to the practices described here.
Who We Are
equitrend.in is an independent online news and information publication. Our registered operator is Softist Services Private Limited. For any privacy-related question you can contact us at info@equitrend.in.
Information We Collect
- Information you provide: such as your name and email address when you contact us, comment, or subscribe to updates.
- Automatically collected data: such as your IP address, browser type, device information, pages visited, and the date and time of your visit, gathered through cookies and similar technologies.
Cookies
We use cookies to operate the Website, remember your preferences, analyse traffic, and deliver relevant advertising. You can control or delete cookies through your browser settings; disabling them may affect some features of the Website.
Advertising and Third-Party Cookies
We display advertising, which may be served by third-party advertising partners and ad networks. These partners, including Google and its certified partners, may use cookies and device identifiers (such as the DoubleClick/DART cookie) to serve ads based on your prior visits to this and other websites. Third-party vendors use cookies to serve ads based on your interests.
You can opt out of personalised advertising by visiting Google Ads Settings, www.aboutads.info, and youronlinechoices.com.
Analytics
We may use analytics services (such as Google Analytics) to understand how visitors use the Website. These services collect information in an aggregated, non-identifying manner to help us improve our content.
How We Use Information
- To operate, maintain, and improve the Website and its content.
- To respond to your enquiries and correction requests.
- To display and measure advertising.
- To comply with legal obligations.
Your Rights (GDPR & CCPA)
Depending on your location, you may have the right to access, correct, or delete your personal data, to object to or restrict its processing, and to withdraw consent. California residents may request disclosure of, and opt out of the “sale” of, personal information. To exercise any of these rights, email us at info@equitrend.in.
Data Retention & Security
We retain personal data only for as long as necessary for the purposes described above and apply reasonable technical and organisational measures to protect it. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
The Website is not directed at children under 13, and we do not knowingly collect personal information from them.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect when posted on this page with a revised “Last updated” date.
Contact
Softist Services Private Limited — Email: info@equitrend.in. This Privacy Policy is governed by the laws of India.